AMAZON

Amazon strives to ensure a diverse and inclusive culture in and around the workplace

PROJECT
TIMELINE
MY ROLE
Case Study
3 weeks
UX Designer / Researcher
PLATFORM
TOOLS
Web App
Figma

OVERVIEW

Big corporates have become more aware of diversity, equity and inclusion (DEI). Yet, how can we create an environment where employees feel comfortable and supported at work whilst continuously developing their careers?

MY ROLE

I was the only UX Designer in the team. In my team, there are 3 software developer (Jino John, Nathaly Reyes and Manvinderjit Singh), 1 machine learning specialist (Drew Anderson) and 1 product manager (Jennifer Blunt).

PROBLEM

$19,000

Average cost of hiring a new employee

49%

employees who joined mentoring programs are less likely to leave

79%

Millennials believe that mentoring is crucial to their career success

GOALS

IMPACT

PERSONA

USER INTERVIEWS

In order to understand the users better, I conducted user interviews with the existing employees in the company to learn more about the current mechanism regarding the mentorship propgram. Below are several insights gained from the interviews:

PRODUCT FEATURES

From the research, I realized that matching a right mentor for the mentee is crucial as it will help mentee to visualize the motivation of staying in the company and understand their prospect in a more clearer way.

IDEATION

LOW-FIDELITY TO HIGH-FIDELITY WIREFRAMES

Brainstorming with the entire team together, I began to translate ideas from low-fidelity wireframes to high-fidelity wireframes. Below shows the wireframes of (1) the Dashboard design, (2) the question bank modal and (3) the booking page.

FINAL DESIGNS

KEY LEARNINGS

FUTURE STEPS

NEXT PROJECT:

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